Telegram Ads for a collectors’ auction house
Auctions / collectibles · Moscú y RF — coleccionistas HNW
Suscriptores500+
CPA medio€1.8
Periodo2 meses
GeoMoscú y RF — coleccionistas HNW
TL;DR. An auction house for affluent collectors added 500+ high-intent Telegram subscribers in two months from collector, rival auction, investor, and CEO channels at €1.80 CPA.
Nicho: Auction house for wealthy collectors: rare coins, banknotes, and cars — Moscow / Russia focus.
Reto
Collector demand is thin and expensive; mass interest channels dilute auctions with window shoppers. The house needed HNW and specialist traffic from Moscow-centric and all-Russia niches.
Enfoque
Two-month Telegram Ads program across numismatics, collectibles, competitor auction, investor, and CEO communities. Creatives showcased rare lots without hype pricing claims; CPA averaged €1.80 for qualified joins.
Resultados
More than 500 targeted subscribers in 2 months at €1.80 CPA.
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