Telegram Ads for a luxury cosmetics wholesale shop

Luxury cosmetics wholesale · Rússia e CEI — cosmética grossista

Nicho: Wholesale store of luxury cosmetics, skincare, and accessories for men and women.

Desafio

Wholesale beauty buyers hide inside competitor and niche channels; consumer beauty traffic destroys unit economics. The client needed impressions among potential wholesalers at a CPA below market norms.

Abordagem

One-month Telegram Ads flight focused on competitor cosmetics channels and B2B beauty / wholesale communities in Russia. We measured both reach (432,000 impressions) and joins; CPA averaged €1.69 versus €2.50–€3.00 typical benchmarks for the niche.

Resultados

432,000 impressions to the target audience in competitor channels; 850+ wholesale-intent subscribers in 1 month at €1.69 CPA.

Casos relacionados