Telegram Ads for a luxury cosmetics wholesale shop

Luxury cosmetics wholesale · РФ і СНД — оптова косметика

Ніша: Wholesale store of luxury cosmetics, skincare, and accessories for men and women.

Завдання

Wholesale beauty buyers hide inside competitor and niche channels; consumer beauty traffic destroys unit economics. The client needed impressions among potential wholesalers at a CPA below market norms.

Підхід

One-month Telegram Ads flight focused on competitor cosmetics channels and B2B beauty / wholesale communities in Russia. We measured both reach (432,000 impressions) and joins; CPA averaged €1.69 versus €2.50–€3.00 typical benchmarks for the niche.

Результат

432,000 impressions to the target audience in competitor channels; 850+ wholesale-intent subscribers in 1 month at €1.69 CPA.

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