Telegram Ads for a top cybersecurity software vendor
Cybersecurity software · 俄罗斯与独联体 — B2B IT / 信息安全
垂直: Channel of a cybersecurity software developer and integrator ranked #2 by revenue in its Russian industry segment.
挑战
The brand needed steady, high-quality subscriber growth without diluting the channel with irrelevant IT traffic. Competition for infosec audiences on Telegram is intense, and cold geo-only buys underperform against curated channel lists.
方法
We built a long-term Euro Telegram Ads funnel around Russian infosec, DevOps, and enterprise IT channels. Placements prioritized vendor-adjacent communities and decision-maker lists rather than broad tech entertainment. Creative and moderation were tuned for B2B software claims; budgets scaled only after CPA stabilized near €1.60.
结果
More than 19,500 live subscribers over the partnership at an average CPA of €1.60.
