Telegram Ads for a top cybersecurity software vendor
Cybersecurity software · Russia & CIS — B2B IT / InfoSec
Niche: Channel of a cybersecurity software developer and integrator ranked #2 by revenue in its Russian industry segment.
Challenge
The brand needed steady, high-quality subscriber growth without diluting the channel with irrelevant IT traffic. Competition for infosec audiences on Telegram is intense, and cold geo-only buys underperform against curated channel lists.
Approach
We built a long-term Euro Telegram Ads funnel around Russian infosec, DevOps, and enterprise IT channels. Placements prioritized vendor-adjacent communities and decision-maker lists rather than broad tech entertainment. Creative and moderation were tuned for B2B software claims; budgets scaled only after CPA stabilized near €1.60.
Results
More than 19,500 live subscribers over the partnership at an average CPA of €1.60.
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