Telegram Ads Benchmark Report 2026: CPM, CTR, Niches: CPM, CTR, Niches: CPM, CTR, Niches
Operational note for Telegram sponsored messages benchmark report 2026: how teams whitelist public channels, set CPM corridors, and route spend across TON, Euro, and Stars in one Targeto workspace.
Executive read
Industry benchmark data based on 159,000+ flights. Average CPM by vertical, CTR rates, account type comparison, optimal posting times, and moderation approval rates.
Signals buyers track
- Vertical: Crypto / DeFi / Web3 — Avg CPM (TON): $2.47 – $3.91 — Avg CPM (Euro): €2.13 – €4.87 — Avg CPM (Stars): 153 – 294 Stars — Share of Ad Spend: 29.4%
- Vertical: Traffic Arbitrage — Avg CPM (TON): $1.53 – $2.41 — Avg CPM (Euro): €1.08 – €2.93 — Avg CPM (Stars): 104 – 197 Stars — Share of Ad Spend: 19.7%
- Vertical: Education / Infobiz — Avg CPM (TON): $1.06 – $1.94 — Avg CPM (Euro): €1.02 – €2.47 — Avg CPM (Stars): 83 – 148 Stars — Share of Ad Spend: 14.8%
- Vertical: eCommerce / Retail — Avg CPM (TON): $1.52 – $2.48 — Avg CPM (Euro): €1.54 – €2.91 — Avg CPM (Stars): 106 – 203 Stars — Share of Ad Spend: 10.3%
- Vertical: Finance / Forex / Betting — Avg CPM (TON): $3.17 – $4.83 — Avg CPM (Euro): €3.08 – €5.92 — Avg CPM (Stars): 208 – 391 Stars — Share of Ad Spend: 10.1%
- Vertical: SaaS / Apps — Avg CPM (TON): $1.48 – $2.53 — Avg CPM (Euro): €1.51 – €2.94 — Avg CPM (Stars): 102 – 198 Stars — Share of Ad Spend: 8.4%
Executive read
Industry benchmark data based on 159,000+ flights. Average CPM by vertical, CTR rates, account type comparison, optimal posting times, and moderation approval rates.
Contents
flight Performance by Scale 5. Account type Comparison: TON vs Euro vs Stars 8.
1. Executive Summary
All data has been anonymized and aggregated to protect buyer privacy. The data spans all three account types (TON, Euro, and Stars) across 512 media buyers operating in seven major verticals. this report presents performance benchmarks derived from analysis of 25,417 Telegram sponsored messages flights managed through the Targeto stack between July 2025 and February 2026.
Budget and CPM
Pilot at $3–$12 CPM on a narrow whitelist; expand only after stable moderation pass rate.
Buyer FAQ
CTR by Vertical?
source: Targeto stack data, 25,417 flights analyzed (Q3 2025 — Q1 2026)
CTR by Account type?
source: Targeto stack data, 25,417 flights analyzed (Q3 2025 — Q1 2026)
Approval Rates by Account type?
source: Targeto stack data, 25,417 flights analyzed (Q3 2025 — Q1 2026)
Common Rejection Reasons?
source: Targeto stack data, analysis of 7,014 declined flights (Q3 2025 — Q1 2026)
trend 1: Stars accounts Are the Fastest-Growing Segment?
stars account adoption grew 147% between Q3 2025 and Q1 2026, versus 23% growth for TON and 9% growth for Euro. The combination of low entry barriers, global availability (excluding Germany), and lenient AI moderation is driving rapid adoption, particularly among international media buyers who previously had no practical access to Telegram sponsored messages without a European official reseller authorized partnership.
How Targeto fits
- Routes: TON micro-tests (~$5), Euro (from ~€500, 32 markets), Stars (global except Germany)—one workspace.
- Speed: ~1 business day activation with USDT/USDC; no client-side corporate KYC.
- Ops: bulk flight edits, AutoCPM rules, AI copy drafts, optional managed desk for high-risk verticals.
Sanity-check spend before scaling. Targeto runs Euro, TON, and Stars for 500+ buyers with automation included. 7-day Pro trial →