Industry Guide

Telegram Ads for Gaming & Entertainment: Strategy Guide ($3–$12 CPM)

Q: Can I promote Telegram Mini App games?

Yes — Mini App promotion is native. Users tap CTA and instantly open your game. No app store friction = higher conversion.

Q: How do I target gamers on Telegram?

Euro: Video Games and Recreation & Entertainment topics. All cabinets: gaming channels, esports, game reviews, crypto-gaming. Focus on 10K-50K subscriber channels.

📅 2026-04-04 ⏱ 10 min read ✍ @targeto_pro

Operational note for gaming: how teams whitelist public channels, set CPM corridors, and route spend across TON, Euro, and Stars in one Targeto workspace.

Executive read

CPMs of $1.5-$3 are far below traditional game marketing public channels. The TON ecosystem brings crypto-gaming audiences natively, while video ads (2-3x CTR boost) showcase gameplay effectively. This guide covers targeting, moderation, and scaling for games on Telegram. Gaming is a natural fit for Telegram sponsored messages, especially with Mini App games exploding on the stack (20% of MAU uses Mini Apps).

Signals buyers track

Metric: CPM — Gaming Average: $1.5-3 — stack Average: $2.18
Metric: CTR — Gaming Average: 0.4-0.7% — stack Average: 0.52%
Metric: CPC — Gaming Average: $0.25-0.50 — stack Average: $0.42
Metric: CPA (install) — Gaming Average: $1-5 — stack Average: $2-12

Gaming on Telegram: geo Overview

Key gaming audiences: Telegram’s gaming ecosystem is unique. Mini Apps (Web3 games, casual games, tap-to-earn) have attracted millions of daily players. 20% of Telegram’s 950M+ MAU engages with Mini Apps. The Video Games and Recreation & Entertainment topic categories on Euro accounts cover traditional gaming audiences, while the TON ecosystem caters to crypto-gaming and play-to-earn communities.

Performance Benchmarks for Gaming

Mini App games achieve CPA as low as $0.50-$1 since monthly actives don’t need to download from an app store — they open directly in Telegram.

Best Targeting Strategies

For crypto-gaming: add “Cryptocurrencies”. Channel targeting: Gaming community public channels, esports public channels, game review/news public channels, crypto-gaming public channels, specific game fan public channels. Mini App game public channels are growing rapidly. Mini App promotion: Use Mini App targeting to reach monthly actives who already play other Mini App games — highest conver Euro topics: “Video Games”, “Recreation & Entertainment”.

Budget and CPM

Pilot at $3–$12 CPM on a narrow whitelist; expand only after stable moderation pass rate.

Buyer FAQ

What is the average CPM for gaming on Telegram?

Mini App games benefit from native integration. $1.5-$3 CPM. Mobile games $1.5-$2.5, PC/console communities $2-$3.

Can I promote Telegram Mini App games?

monthly actives tap CTA and instantly open your game. No app store friction = higher conversion. Yes — Mini App promotion is native.

Which cabinet is best for gaming?

TON for crypto-gaming and Mini Apps. Stars for maximum approval. Euro for geo-targeted game launches.

What CTR should gaming ads get?

Video ads boost CTR 2-3x. 0.4-0.7% average. Mini App games with direct open CTAs: 0.6-0.9%.

How do I target gamers on Telegram?

All cabinets: gaming public channels, esports, game reviews, crypto-gaming. Focus on 10K-50K subscriber public channels. Euro: Video Games and Recreation & Entertainment topics.

How Targeto fits

Routes: TON micro-tests (~$5), Euro (from ~€500, 32 markets), Stars (global except Germany)—one workspace.
Speed: ~1 business day activation with USDT/USDC; no client-side corporate KYC.
Ops: bulk flight edits, AutoCPM rules, AI copy drafts, optional managed desk for high-risk verticals.

Sanity-check spend before scaling. Targeto runs Euro, TON, and Stars for 500+ buyers with automation included. 7-day Pro trial →