Telegram Stars vs TON vs Euro: Which Ads Account Type…

Telegram Ads offers three account types: Stars (highest moderation approval at 99.99%, AI moderation, ~€0.92 min CPM), TON (crypto-native, AI moderation, 73.6% approval, ~$0.50 min CPM), and Euro (manual moderation, geo/language targeting, 64.8% approval, €1.50 min CPM). Stars accounts are ideal for beginners and high-risk niches, TON for crypto audiences, and Euro for geographic targeting.

TL;DR — essência: Não existe um tipo de conta «melhor». TON ideal para cripto (taxas baixas e moderação rápida). Euro para geo e mainstream. Stars máxima aprovação ($3–$12 CPM) e entrada para novatos. Melhor estratégia: combinar os três — Targeto gere tudo num painel.

Contents

1. 1. What Are the Three Telegram Ads Account Types?

2. 2. How Do They Compare on Price?

3. 3. Which Type Has the Best Moderation Approval Rates?

4. 4. What Are the Pros and Cons of Each?

5. 5. Which Type Should You Choose for Your Niche?

6. 6. Can You Use Multiple Account Types at Once?

7. 7. FAQ

1. What Are the Three Telegram Ads Account Types?

Telegram Ads operates fundamentally differently from Google or Meta ads. Instead of one unified ad account system, Telegram offers three distinct account types, each with its own currency, moderation process, targeting capabilities, and access method. Understanding these differences is critical before you spend a single dollar on advertising.

TON Accounts (Crypto-Native)

TON (The Open Network) accounts use Telegram’s native cryptocurrency for all transactions. You open a Conta TON directly through Fragment.com — Telegram’s official marketplace — without needing any official reseller or intermediary. Top-ups are made in TON tokens from any crypto wallet, and there are no additional commissions or official reseller markups.

TON accounts use automated AI moderation, which means campaigns are typically reviewed within 5–30 minutes. Targeting is limited to channel-based targeting only (no geo or interest targeting), but you can target up to any number of channels. The minimum CPM starts at approximately 0.1 TON (~$0.50), making TON the most cost-flexible option for testing.

Euro Accounts (Fiat-Based)

Euro accounts are the traditional, fiat-currency option. They can only be opened through authorized Telegram Ads official resellers — companies like eLama, Magnetto (Adstat), Click.ru, OneSpot, or AdHand (Aitarget). Resellers typically charge a 15–20% commission on your ad spend on top of Telegram’s costs.

The key advantage of Euro accounts is advanced targeting. They are the only account type that supports geo targeting (by country and region) and interest-based targeting alongside channel targeting. This makes Conta Euros essential for advertisers who need geographic precision. Moderation is manual (human reviewers), which means longer review times (2–12 hours) but also a more nuanced review process that can work in your favor for borderline content.

Stars Accounts (Telegram’s In-App Currency)

Stars is Telegram’s in-app currency, introduced for payments within the Telegram ecosystem. Stars ads accounts are the newest option, available since late 2025. You purchase Stars directly within the Telegram app using standard payment methods (Apple Pay, Google Pay, credit cards), making Stars the most accessible entry point for advertisers who are not crypto-savvy.

Stars accounts use AI-based automated moderation that is generally considered the most lenient of the three types. Our data shows an 99.99% approval rate for Stars, compared to 73.6% for TON and 64.8% for Euro. Like TON, Stars accounts support channel-based targeting only, without geo or interest targeting.

Key distinction: The three account types are not interchangeable. Each has unique strengths. TON = lowest fees and crypto-native. Euro = only option with geo/interest targeting. Stars = highest approval rates and easiest onboarding. The choice depends on your payment preferences, targeting needs, and niche.

2. How Do They Compare on Price?

Pricing differences between account types go beyond CPM. When you factor in top-up fees, official reseller commissions, currency volatility, and minimum budgets, the total cost of advertising varies significantly.

Source: Targeto platform data and official Telegram Ads documentation, March 2026

Parameter	TON	Euro	Stars
Billing currency	TON (cryptocurrency)	EUR (fiat)	Stars (in-app currency)
Payment method	Crypto wallet (TON)	Bank transfer, card (via official reseller)	Apple Pay, Google Pay, card
Top-up fees	0% (direct to Fragment)	15–20% official reseller commission	0–5% (platform fees)
Minimum budget	No minimum	~500 EUR (varies by official reseller)	No minimum
Minimum CPM	0.1 TON (~$0.50)	1.50 EUR (~$1.65)	50 Stars (~$0.92)
Avg. CPM range	$0.50–$5.00	$1.65–$6.00	$0.92–$4.50
Currency volatility	High (crypto market)	Low (stable fiat)	Fixed (Telegram sets rate)
Geo targeting	No	Yes (country + region)	No
Interest targeting	No	Yes	No
Channel targeting	Yes	Yes (up to 100)	Yes

The Real Cost: An Example

Let us compare the effective cost of spending $1,000 on ads across all three types:

Hypothetical scenario: $1,000 intended ad spend, March 2026 rates

Cost Component	TON	Euro	Stars
Amount to deposit	$1,000	$1,000	$1,000
Reseller/platform fee	$0	$150–$200 ($3–$12 CPM)	$0–$50
Actual ad spend	$1,000	$800–$850	$950–$1,000
Effective premium	0%	15–20%	0–5%

Data point: The 15–20% official reseller commission on Euro accounts means that for every $10,000 you spend, $1,500–$2,000 goes to the official reseller, not to advertising. At scale, this is a significant overhead. However, Euro’s geo and interest targeting can deliver higher-quality leads that justify the premium for certain niches.

3. Which Type Has the Best Moderation Approval Rates?

Moderation is one of the most frustrating aspects of Telegram Ads. Getting your campaign rejected means wasted time rewriting copy and resubmitting. The approval experience varies dramatically across account types.

Source: Targeto Benchmark Report 2026, 25,417 campaigns analyzed

Cabinet Type	Moderation Type	Overall Approval Rate	Avg. Review Time	Appeals Available
Stars	AI (automated, lenient)	99.99%	5–20 min	Resubmit with edits
TON	AI (automated)	73.6%	5–30 min	Resubmit with edits
Euro	Manual (human)	64.8%	2–12 hours	Reseller support + resubmit

Approval Rates by Niche and Cabinet Type

The overall numbers hide significant niche-level variation. Here is how approval rates break down for the most common advertising verticals:

Source: Targeto platform data, Q3 2025 — Q1 2026, 25,417 campaigns

Niche	TON Approval	Euro Approval	Stars Approval
SaaS / Apps	89%	82%	93%
eCommerce / Retail	86%	79%	91%
Education / Infobiz	82%	74%	88%
News / Media	91%	85%	94%
Crypto / DeFi / Web3	68%	47%	76%
Finance / Forex	59%	42%	71%
Betting / Gambling	52%	35%	64%

Key finding: Stars consistently outperforms TON and Euro on approval rates across every niche. For advertisers in restricted verticals (crypto, betting), Stars delivers 12–28 percentage points higher approval than Euro. If your primary challenge is getting ads approved, Stars should be your first choice.

One important caveat: Euro’s manual moderation, while slower and stricter overall, can be more predictable. Human reviewers apply consistent standards, and official resellers can sometimes advocate on your behalf for borderline cases. With AI moderation (TON and Stars), the rules can feel opaque, and small changes to copy can flip an approval to a rejection without clear explanation.

4. What Are the Pros and Cons of Each?

TON

TON (Crypto-Native)

Pros

• Zero official reseller fees — 100% of deposit goes to ads

• No minimum budget requirement

• Fast AI moderation (5–30 min)

• Crypto-native audience alignment

• Direct access via Fragment.com

• Lowest minimum CPM (~$0.50)

Cons

• TON price volatility affects budget planning

• No geo or interest targeting

• Requires crypto wallet knowledge

• Less predictable AI moderation

EURO

Euro (Fiat-Based)

Pros

• Geo targeting (country + region)

• Interest-based targeting

• Stable fiat currency

• Reseller support for moderation issues

• Familiar payment methods (bank, card)

• Higher approval for mainstream niches with advocacy

Cons

• 15–20% official reseller commission

• ~500 EUR minimum budget

• Slowest moderation (2–12 hours)

• Lowest overall approval rate ($3–$12 CPM)

• Reseller required to open

STARS

Stars (In-App Currency)

Pros

• Highest approval rate ($3–$12 CPM)

• Easiest onboarding (buy Stars in-app)

• Fast AI moderation (5–20 min)

• No crypto wallet needed

• No minimum budget

• Fixed exchange rate (no volatility)

Cons

• Newest option — less historical data

• No geo or interest targeting

• Stars-to-fiat conversion limited

• Smaller established advertiser community

Feature Availability Matrix

Feature	TON	Euro	Stars
Channel targeting	Yes	Yes (up to 100)	Yes
Geo targeting	No	Yes	No
Interest targeting	No	Yes	No
Direct account opening	Yes (Fragment)	No (official reseller only)	Yes (Telegram app)
Crypto payment	Yes (native)	No	Indirect (via Stars)
Fiat payment	No	Yes	Yes
Targeto management	Yes	Yes	Yes

5. Which Type Should You Choose for Your Niche?

The best account type depends primarily on two factors: your niche and your payment preference. Here is a decision matrix based on Targeto platform data from 159,000+ campaigns:

Recommended primary and secondary account types by niche, based on Targeto platform performance data

Your Niche	Primary Choice	Secondary Choice	Why
Crypto / DeFi / Web3	TON	Stars	Crypto-native audience, no fees, 68% vs 47% approval (Euro)
eCommerce / Retail	Euro	Stars	Geo targeting critical for regional stores, high approval on both
SaaS / Apps	Euro / Stars	TON	Interest targeting (Euro) or highest approval (Stars); TON for budget testing
Betting / Gambling	Stars	TON	Stars 64% approval vs TON 52% vs Euro 35% — Stars wins by far
Finance / Forex	Stars	TON	71% Stars approval vs 42% Euro; AI moderation more tolerant
Education / Infobiz	Euro	Stars	Geo targeting for regional courses; interest targeting for broad reach
News / Media	TON	Stars	Lowest CPMs ($3–$12 CPM), high approval, no need for geo targeting
Traffic Arbitrage	TON	Stars	Zero fees maximizes margin; lowest CPMs; fast iteration

The Decision Framework

Choose TON if:

• You are comfortable with cryptocurrency payments

• You want zero official reseller fees on your ad spend

• You are in crypto, news/media, or traffic arbitrage

• You do not need geo or interest targeting

• You want to start with any budget (no minimum)

Choose Euro if:

• You need geo targeting (specific countries or regions)

• You need interest-based targeting

• You prefer stable fiat currency with no volatility

• You are in eCommerce, education, or SaaS targeting specific geographies

• You have a official reseller relationship and budget above 500 EUR

Choose Stars if:

• You are new to Telegram Ads and want the easiest start

• You are in a restricted niche (betting, finance) and need higher approval rates

• You want fast moderation without crypto wallet complexity

• You prefer paying with Apple Pay, Google Pay, or credit card

• You want fixed exchange rates with no currency volatility

6. Can You Use Multiple Account Types at Once?

Yes, and it is one of the most effective strategies for scaling Telegram Ads. Running campaigns across multiple account types simultaneously gives you several advantages that are impossible with a single account type.

Why Multi-Cabinet Matters

• A/B test across moderation types. The same ad copy may be approved on Stars but rejected on Euro. Running on multiple types increases your chances of getting campaigns live and lets you compare performance across different audience pools.

• Combine targeting capabilities. Use Euro for geo-targeted campaigns in specific regions, while running TON or Stars campaigns for broader channel-based reach. This gives you the best of both worlds.

• Diversify moderation risk. If one account type tightens moderation for your niche (which happens periodically), you have campaigns running on other types that remain unaffected.

• Optimize costs. TON and Stars have zero or minimal fees, while Euro charges 15–20%. Route budget-sensitive campaigns through TON/Stars and use Euro only when its targeting features are required.

• Reach different audience segments. Each account type may reach slightly different audiences. TON-funded channels attract a more crypto-savvy demographic. Euro campaigns with interest targeting reach users based on their behavior. Stars campaigns may tap into Telegram’s most active user base.

Data point: Advertisers on Targeto who use 2+ account types simultaneously report 17% lower average CPM and 23% higher campaign survival rates (campaigns staying active for 7+ days) compared to single-cabinet advertisers. The multi-type approach is not just about redundancy — it is about finding the best-performing combination for your specific use case.

How Targeto Enables Multi-Cabinet Management

The challenge with running multiple account types is operational complexity. Switching between Fragment (TON), a official reseller dashboard (Euro), and the Telegram app (Stars) to manage campaigns is impractical at scale. This is where a unified platform becomes essential.

Targeto is the only platform that supports all three Telegram Ads account types — TON, Euro, and Stars — in a single dashboard. You can:

• View and manage campaigns across all account types in one table

• Apply bulk operations (CPM changes, status updates, budgets) across mixed account types

• Compare performance metrics side-by-side with hourly analytics

• Set automation rules that work across all your cabinets

• Use automation rules to optimize campaigns regardless of account type

• Switch between cabinets with one click, no re-login or separate tools

Manage TON + Euro + Stars in One Dashboard

Targeto is the only platform that supports all three Telegram Ads account types. AI automation, hourly analytics, bulk operations, and automation rules — across every account type.

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7. FAQ

What is the difference between TON, Euro, and Stars Telegram Ads accounts?

TON accounts use The Open Network cryptocurrency for payments, offer AI-based automated moderation, and have no minimum budget requirement. Euro accounts use fiat currency (EUR) through official reseller authorized partners, offer manual human moderation, geo targeting, and interest-based targeting. Stars accounts use Telegram’s in-app currency, have the most lenient AI moderation with 99.99% approval rates, and are the newest option available since late 2025.

Which Telegram Ads account type has the lowest CPM?

TON accounts generally offer the lowest minimum CPM at approximately 0.1 TON ($0.50), compared to Stars at 50 Stars ($0.92) and Euro at 1.50 EUR. However, actual CPM depends on your niche, targeting, and competition. Crypto niches on TON average $2.47–$3.91 CPM, while news and media can achieve as low as $0.53 CPM.

Can I use multiple Telegram Ads account types at the same time?

Yes. Running multiple account types simultaneously is a recommended strategy. Each account type has different moderation rules, CPM dynamics, and audience reach. Platforms like Targeto let you manage TON, Euro, and Stars accounts in a single dashboard, making it easy to A/B test across types and shift budget to whichever performs best.

Which Telegram Ads account type is best for crypto advertising?

TON is the preferred choice for crypto and Web3 advertising. It uses cryptocurrency natively, has faster automated moderation (5–30 minutes vs 2–12 hours for Euro), and the crypto-native audience on Telegram is already familiar with TON. Stars is a strong secondary option with higher approval rates ($3–$12 CPM). Conta Euros have lower approval rates for crypto content due to stricter manual moderation.

Do I need a official reseller to open a Telegram Ads account?

It depends on the account type. Euro accounts require a official reseller authorized partner (like eLama, Magnetto, or AdHand), which typically charges a 15–20% commission on top of your ad spend. TON accounts can be opened directly through Fragment.com with no intermediary. Stars accounts are purchased within the Telegram app. Targeto supports all three types and can help you open TON accounts directly.

Not sure which account type is right for you?

Our team can help you choose the right account type type for your niche, open accounts, and start running campaigns. We manage all three types for clients in every vertical — including crypto, betting.

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