Telegram Ads for a luxury cosmetics wholesale shop
Luxury cosmetics wholesale · 俄罗斯与独联体 — 美妆批发
订阅者850+
平均 CPA€1.69
周期1 个月
地区俄罗斯与独联体 — 美妆批发
TL;DR. A luxury cosmetics wholesale store reached 432,000 targeted impressions and 850+ wholesale-intent subscribers in one month at €1.69 CPA — beating typical €2.50–€3.00 niche benchmarks.
垂直: Wholesale store of luxury cosmetics, skincare, and accessories for men and women.
挑战
Wholesale beauty buyers hide inside competitor and niche channels; consumer beauty traffic destroys unit economics. The client needed impressions among potential wholesalers at a CPA below market norms.
方法
One-month Telegram Ads flight focused on competitor cosmetics channels and B2B beauty / wholesale communities in Russia. We measured both reach (432,000 impressions) and joins; CPA averaged €1.69 versus €2.50–€3.00 typical benchmarks for the niche.
结果
432,000 impressions to the target audience in competitor channels; 850+ wholesale-intent subscribers in 1 month at €1.69 CPA.
