Telegram Ads for an AI presentation builder bot
AI SaaS / productivity · Russia & CIS — SaaS / productivity
Bot starts555+
Avg CPA€0.6
Period2 months
GeoRussia & CIS — SaaS / productivity
TL;DR. An AI-powered presentation builder bot achieved 555+ targeted bot activations in two months at €0.60 CPA through Telegram Ads on Russian productivity and SaaS audiences.
Niche: Telegram bot that builds presentations in multiple formats using neural networks.
Challenge
AI SaaS bots face novelty clicks that never return. The product needed activations from people who actually make decks — founders, marketers, and consultants — not AI curiosity traffic.
Approach
Two-month Telegram Ads flight on Russian productivity, marketing, startup, and AI-tool channels with start_bot CTAs. We tested creative angles around speed and formats, then scaled placements that held €0.60 CPA for qualified activations.
Results
More than 555 targeted bot activations in 2 months at €0.60 CPA.
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