Telegram Ads for an offline weight-loss program in Sochi
Fitness / weight loss · Sochi & Black Sea coast
Subscribers5,000
Avg CPA€0.5
PeriodLong-term
GeoSochi & Black Sea coast
TL;DR. An offline Sochi weight-loss / fitness program reached almost 5,000 live Telegram subscribers at a €0.50 CPA through sustained local and interest-based Telegram Ads.
Niche: Offline weight-loss and fitness program operating in Sochi, Russia.
Challenge
Offline fitness funnels die when traffic is national: people join from other cities and never book. The program needed Sochi-relevant demand at a CPA low enough for local LTV.
Approach
Long-term Telegram Ads combining Sochi geo with fitness, wellness, and lifestyle channel whitelists. Creatives pushed the offline Sochi offer; we pruned non-converting placements until CPA settled near €0.50 while volume scaled toward 5,000 subscribers.
Results
Almost 5,000 live subscribers over the partnership at €0.50 CPA.
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