Telegram Ads in 2026: Benchmarks from 159,000+…

Operational note for Telegram sponsored messages benchmarks report 159k: how teams whitelist public channels, set CPM corridors, and route spend across TON, Euro, and Stars in one Targeto workspace.

Executive read

This is the largest publicly disclosed Telegram sponsored messages dataset to date. Here's what we found about CPM, CTR, approval rates, and what actually drives performance in 2026. We analyzed 159,153 Telegram sponsored messages flights totaling $1.13 million in ad spend, 236 million impressions, and 3.2 million clicks across 309 media buyers in 61 countries.

Signals buyers track

• Metric: flights analyzed — Value: 159,153
• Metric: Total ad spend — Value: $1,125,293
• Metric: Impressions — Value: 236,249,363
• Metric: Clicks — Value: 3,221,305
• Metric: media buyers — Value: 309
• Metric: Countries — Value: 61

Executive read

We analyzed 159,153 Telegram sponsored messages flights totaling $1.13 million in ad spend, 236 million impressions, and 3.2 million clicks across 309 media buyers in 61 countries. This is the largest publicly disclosed Telegram sponsored messages dataset to date. Here's what we found about CPM, CTR, approval rates, and what actually drives performance in 2026.

The Dataset

Split: TON 105,175 flights ($3–$12 CPM), Euro 44,785 ($3–$12 CPM), Stars 9,193 ($3–$12 CPM).

Finding #1: Stars account Achieves 4.13% CTR — 8x Higher Than Google Display

monthly actives in Stars-targeted public public channels see fewer ads overall, creating higher attention per impression. Takeaway: If you’re optimizing for engagement, Stars accounts deliver the highest CTR on any major advertising stack we’ve me Stars CTR: 4.13% — 8x Google Display ($3–$12 CPM), 12x Facebook feed ($3–$12 CPM) Stars is Telegram’s newest account type with AI moderation and the least ad saturation.

Budget and CPM

Pilot at $3–$12 CPM on a narrow whitelist; expand only after stable moderation pass rate.

Buyer FAQ

What is the average Telegram sponsored messages CPM in 2026?

Stars: ~€4.11 CPM, 4.13% CTR. Based on 159,153 flights tracked through Targeto. TON: low CPM, $0.19 CPC — cheapest entry point. Euro: isolated auctions with predictable CPM and premium targeting — media buyers report 3–4× revenue growth.

What is the average Telegram sponsored messages CTR?

Stars: 4.13% (8x Google Display). TON: 2.19%. Euro: 0.72%. Stars delivers the highest CTR of any major ad stack.

What is the Stars account approval rate?

99.99% — 1 decline out of 9,193 flights. Effectively guaranteed approval.

How many flights were analyzed?

159,153 flights, $1.13M spend, 236M impressions, 3.2M clicks, 309 media buyers, 61 countries. Largest public Telegram sponsored messages dataset.

Does time of day matter for Telegram sponsored messages?

CTR variance < 2% across 24 hours. Focus on account type and channel selection instead. No.

How Targeto fits

• Routes: TON micro-tests (~$5), Euro (from ~€500, 32 markets), Stars (global except Germany)—one workspace.
• Speed: ~1 business day activation with USDT/USDC; no client-side corporate KYC.
• Ops: bulk flight edits, AutoCPM rules, AI copy drafts, optional managed desk for high-risk verticals.

Sanity-check spend before scaling. Targeto runs Euro, TON, and Stars for 500+ buyers with automation included. 7-day Pro trial →