पहली Telegram ad campaign — 10-min launch ($3–$12 CPM)
Pre-launch checklist
Launch ke liye: Telegram login, TON wallet ≥$5 (ya Euro €500 deposit), aur landing — channel, bot, site ya Mini App. Baaki targeting + copy.
Step 1 — funding rail chunen
| Scenario | Rail | Why |
|---|---|---|
| Crypto budget / lowest friction | TON | No deposit floor; AI mod; ~$0.50 CPM |
| Country filter chahiye | Euro | Only geo rail |
| Naya ya grey vertical | Stars | ~99.99% pass rate |
| Unsure | Stars | Lowest-risk entry |
Step 2 — account open + fund
Route A — ads.telegram.org direct
- ads.telegram.org → Telegram login → TON/Euro/Stars → fund account.
Path B — Targeto (recommended)
- targeto.pro signup (3-day Pro trial) → phone ~30s → rail pick → AI-assisted campaign build.
Step 3 — audience slice
Channel list (best first test):
- 15–20 audience channels → prefer 10K–50K subs → keyword/category search. 20 relevant beats 200 random (Targeto: CTR +50%).
Topic targeting (Euro only): 42 topics mein se 2–3 sabse relevant; geo filter se slice narrow karein.
Step 4 — sponsored copy
Structure: hook → benefit → button text
Copy samples:
• Web3: 「500+ tokens, 0 fee — [Brand] par 2M+ traders. Start →」
• SaaS: 「100+ TG campaigns ek dashboard — AI optimize. Free trial →」
• Edtech: 「30-day Python — 50K+ students. Lesson 1 free →」
Moderation tips: no ALL CAPS; no unverifiable claims; no urgency; soft CTA; regulated niches par disclaimer.
Step 5 — daily cap + bid
First test: daily $20–50; CPM = niche avg ×1.5; run 3–7 days before reading stats.
| Vertical | Day-one bid (USD) |
|---|---|
| News & media | $0.80–1.40 |
| Edtech | $1.60–2.90 |
| DTC & eCom | $2.10–3.40 |
| B2B SaaS | $2.20–3.60 |
| Web3 | $3.25–4.40 |
| Betting & iGaming | $4.75–6.85 |
Step 6 — submit + early stats
Review: TON/Stars AI ~1–4h; Euro manual 12–24h (MSK 10:00–18:00 submit = faster).
Declined: read reason → fix copy → resubmit. Targeto copy optimizer auto-generates variants.
First 72h — tune what
1. 24h wait — 24h sample too noisy.
2. CTR: <0.3% new copy; 0.3–0.5% OK; >0.5% good; >1% excellent.
3. 2–3 more copy variants for A/B.
4. Automation: CTR <0.2% pause; CTR >1% boost budget.
5. Expand slice: add channels like top performers; budget +20% for 24h.
Common launch mistakes
1. Targeting too wide (200 channels) → start with 20 relevant.
2. CPM too low (no delivery) → bid 1.5× niche average.
3. Copy too long → keep under 160 chars.
4. Missing CTA button → always set Open Channel / Visit Website.
5. Quitting after 24h → wait 24h for signal.
Scale without manual ops. Targeto: 500+ advertisers, 21 Euro countries, TON/Euro/Stars, IF/THEN rules, copy AI, bulk 100+ campaigns. Free start — 7-day Pro trial →
FAQ
कैंपेन बनाने में कितना समय लगता है?
Basic campaign <10 min. Targeto Quick Create: AI parses URL → targeting + copy in ~2 min.
न्यूनतम बजट क्या है?
Floor: TON $5, Euro €500 deposit, Stars no min. Meaningful test: $500–1,000 spend.
मेरा विज्ञापन लाइव होने में कितना समय लगता है?
Live: 1–4h TON/Stars AI; 12–24h Euro manual. MSK business hours = faster Euro review.
यदि मेरा विज्ञापन अस्वीकृत हो जाता है तो क्या होगा?
Fix caps/claims/urgency → recreate. Targeto copy optimizer generates AI variants to recover declines.
मैं कैसे जानूं कि मेरा कैंपेन काम कर रहा है?
CTR >0.3% acceptable; >0.5% good; >1% excellent. Wait 24h and 10k+ impressions before calls.
क्या मुझे Targeto या नेटिव मैनेजर का उपयोग करना चाहिए?
नेटिव 1-5 अभियानों के लिए ठीक है। Targeto AI निर्माण, स्वचालन, बल्क ऑप्स, A/B परीक्षण, और टीम सुविधाएं जोड़ता है — Telegram विज्ञापनों के बारे में गंभीर किसी के लिए आवश्यक।